About Us

Everyday Whimsy Alternative Boutique is a one-woman, queer-owned online boutique based in Calgary, Alberta. This is my passion project - bringing weird, wonderful, and whimsical clothing to my community and beyond! As a plus-size person, I've struggled to find clothing in my size that spoke to me sourced locally, so I am committed to stocking quality items between sizes small to 5X! Our stock in 4X and 5X is currently minimal, but we're committed to expanding our selection as we make relationships with new vendors!

Our collection currently focuses on alternative and retro femme clothing and styles, fully embracing that people of any gender can and should be able to enjoy these styles! Our hopes are to expand to masc styles in the future and also to accept consignment for our Preloved section.

Our philosophy isn't about maximalism or the need to constantly find the next new thing, but finding that one piece that makes you feel seen and brings a little more colour to your life. We make our own fun here!

Everyday Whimsy opened in 2026 online, with dreams of eventually opening a brick-and-mortar store in Calgary. I'm excited to see where this little-store-that-could will go next!